o Profiling of Brands, company & Stakeholders.
o Building Brand Image through robust PR online, mail lines, dailies, magazines – both national & Regional.
o Announcement and industry focused stories/articles
o Byline/authored articles on behalf of the Director.
o Collaboration with influencers and media for product review
o Awards and events coverage
o Social Media Management
o Website Management
o Campaign Planning to execution
o Influencer marketing
o Measuring campaign performance and paid media spends ROI every month.
o Prepare, maintain and review Annual Marketing Budget
o Brand Strategies – To increase brand awareness & overall sales
o Consumer Market Research
o POS/POP support for all new launches and existing products
o ATL Activities
o Plan & Executive Consumer Promotions for least performing SKU’s.
o Product Photo-shoots
New Product Launches:
o Market Research for NPD.
o New product development & competition analysis
o Product Packaging and Launch promotions
o Study Product life cycle & Planning marketing activities
o Participating, planning and execution of event shows.
o Annual Rewards & Recognition event
o Organizing Skindrella Grand Finale
Desired Candidate Profile 8 - 12 years of experience in Marketing.
Educational Qualification: Graduate/Post Graduate. Preference given to MBA candidates
Good knowledge of FMCG/Retail
Proficient in MS Office - specifically MS Excel & MS PowerPoint.
Good Analytical skills
Salary: 6,00,000 - 8,50,000 P.A.
Functional Area:Marketing & Communication
Employment Type:Full Time, Permanent
PG:Integrated PG in Management, PR/ Advertising,MBA/PGDM in International Business, Marketing
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