AM – Brand Marketing & PR

From 8 to 12 year(s) of experience
₹ 6,00,000 - 8,50,000 P.A.

Job Description

Roles and Responsibilities

We are hiring Assistant Manager - Marketing for an Organic FMCG Brand.
The position will primarily be responsible for Public Relations, Digital Marketing, Increasing Brand Awareness, Visibility & Promotions, New Product Launches, Event Management, Vendor & Agency Management and Online Reputation Management.


Public Relations:
o Profiling of Brands, company & Stakeholders.
o Building Brand Image through robust PR online, mail lines, dailies, magazines – both national & Regional.
o Announcement and industry focused stories/articles
o Byline/authored articles on behalf of the Director.
o Collaboration with influencers and media for product review
o Awards and events coverage

Digital Marketing:

o Social Media Management
o Website Management
o Campaign Planning to execution
o Influencer marketing
o Measuring campaign performance and paid media spends ROI every month.

Brand Awareness:

o Prepare, maintain and review Annual Marketing Budget
o Brand Strategies – To increase brand awareness & overall sales
o Consumer Market Research
o POS/POP support for all new launches and existing products
o ATL Activities
o Plan & Executive Consumer Promotions for least performing SKU’s.
o Product Photo-shoots

New Product Launches:

o Market Research for NPD.
o New product development & competition analysis
o Product Packaging and Launch promotions
o Study Product life cycle & Planning marketing activities

Event Management:

o Participating, planning and execution of event shows.
o Annual Rewards & Recognition event
o Organizing Skindrella Grand Finale

Desired Candidate Profile

8 - 12 years of experience in Marketing.
Educational Qualification: Graduate/Post Graduate. Preference given to MBA candidates
Good knowledge of FMCG/Retail
Proficient in MS Office - specifically MS Excel & MS PowerPoint.
Good Analytical skills    

Role:Brand Management

Salary: 6,00,000 - 8,50,000 P.A.


Functional Area:Marketing & Communication

Role Category:Marketing

Employment Type:Full Time, Permanent


UG:Any Graduate

PG:Integrated PG in Management, PR/ Advertising,MBA/PGDM in International Business, Marketing

Company Profile

VRS Advisory Services

An organic product FMCG Company
Company Info
View Contact Details+

Contact Company:VRS Advisory Services